As a Biscred customer, you have access to powerful website visitor enrichment, which allows you to turn anonymous web traffic into actionable leads. But how do you effectively engage these visitors and convert them into customers?
In this post, we’ll cover the best practices for reaching out to your website visitors and provide email and call templates to make your outreach process seamless.
Step 1: Targeting – Focus on Your Ideal Customer Profile (ICP)
Before reaching out, it’s important to filter your website visitors based on your Ideal Customer Profile (ICP). Not every visitor will be a good fit for your business. Prioritize those who are most likely to benefit from your product or service, ensuring that your outreach focuses on high-potential leads.
Step 2: Timing – Reach Out Within 48 Hours
Timing is critical. Once you've identified the right prospects, reach out to them as quickly as possible. The best time to engage them is within 48 hours of their visit. This increases your chances of connecting with them while their interest in your solution is still fresh.
Step 3: Multi-Channel Outreach – Use Email, Phone, and LinkedIn
Effective outreach is about being persistent but respectful across multiple channels. Combine email, phone calls, and LinkedIn messages to give prospects multiple ways to engage with you. Some leads may respond better to email, while others may prefer a phone call or a LinkedIn message.
Step 4: Automation – Build Email Sequences
For efficiency, consider automating your email outreach. Personalizing a 1:1 email sequence for high-value leads and creating a broader marketing nurture campaign for others ensures you stay top-of-mind without manually managing every contact.
Step 5: Use Templates to Simplify Outreach
Finally, make your outreach consistent and easy by using standardized templates. Below are email, call, and LinkedIn templates designed for Biscred customers to reach out to website visitors in a professional and efficient way.
Templates
Email #1: Subject: Are you facing [specific pain point]?
Hi [NAME],
Good morning. I hope this email finds you well.
I’m curious if you’re currently dealing with [specific pain point]? I’d love to spend 15 minutes on a brief chat to discuss how our company [service / product ] can [results]. What time works for you this week?
Looking forward to connecting!
Email #2 (24 hours later): Subject: Is [specific problem] a challenge for your team?
Hi [NAME],
Just wanted to follow up from my last email. Many companies are struggling to [specific pain point], and we specialize in helping businesses like yours turn that challenge into an opportunity. Our [service / product] has been shown to:
Results 1
Results 2
Would you have time this week for a quick call to discuss how we can help?
Call
Call #1: "Hi [Prospect Name], this is [Your Name] from [Company]. I’m reaching out because we’ve seen many companies like yours struggling with [insert pain point], and I wanted to see if that’s something your team is experiencing.
I’d love to show you how our company can help solve that issue. Do you have 15 minutes for a quick chat this week?"
Call #2: "Hi [Prospect Name], this is [Your Name] from [Company].
I was wondering if [insert pain point] is something your team is focused on right now? We’ve been helping similar companies with these challenges, and I’d love to discuss how we could support you as well. Would you be open to a brief conversation this week?"
Message
Hi [NAME],
I wanted to reach out because we help businesses like yours solve [specific pain point]. Our company [service], which can [results]. Would you be open to a quick conversation this week? Looking forward to hearing from you!
Conclusion: Engage Efficiently and Effectively
By focusing on the right prospects, timing your outreach well, and using multiple channels, you can maximize your chances of converting website visitors into customers. These best practices and templates will make it easier for your team to execute a seamless outreach strategy, helping you drive more conversions from enriched website visitor data.
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