In this post, we delve into strategies for construction companies, builders, and contractors who are eager to grow their business within the commercial real estate sector.
Traditional methods for growing your business, include:
Networking
Paid advertising
Construction lead services, both free and paid
Construction bidding websites
We're introducing a new way to enhance your existing prospecting data, as well as discover untapped opportunities for finding builder leads, commercial construction job leads and leads for subcontractors such as remodeling, excavating, concrete and other niche services.
This may sound like a sale pitch for Biscred, and in a way, it is. We want to show you the best way to get construction leads using Biscred to connect with CRE developers, builders, designers, managers and all the people in the industry. Even the best lead generation websites for contractors won't deliver the insights and details that Biscred delivers.
If you're interested in seeing how our platform works, schedule a demo to see how to use Biscred to generate commercial construction leads.
Read a CRE case study from the finance industry, and learn how BridgeInvest doubled its loan originations from $300 million to $600 million using Biscred.
Best Alternative for Contractor & Construction Leads
Here is where we dive into our sales pitch for Biscred’s smart datasets that put you in contact with thousands of CRE companies. As of this date, Biscred contains up-to-date information for more than 383,000 companies and well over 2 million CRE professionals (and growing, as we add information weekly to our datasets).
Example: Finding leads for construction jobs
So, let’s say you’re a construction company in the Midwest, and you’re looking for new office building projects. You’re interested in new construction, as well as renovations. One way is to find out who owns a building and cold call.
Another way is through Biscred, with which you can filter your searches to match your criteria. Biscred will deliver to your dashboard detailed information about companies and individuals that meet your search criteria. You can use the data to enhance your existing database of construction leads, and you can find brand-new prospects to add to your pipeline.
Step 1: Filter by company industry
We set our filters to only developers, operators and property managers, which nets 45,236 companies and 480,816 CRE professionals across the country. (Learn more about Biscred's approach to CRE industries.)
Step 2: Add a filter to "near me" locations
While it's exciting to have that many prospects, we want to narrow our company states to the Midwest (specifically to Indiana, Michigan and Ohio) = 3,000+ companies and 67,400+ CRE professionals.
That's still a lot of prospects to work through, so next we narrowed company asset experience to office complexes only = 1,200+ companies and 48,000+ people. (You can learn more about Biscred's CRE asset classes here.)
You can filter even more parameters, including:
Company keywords (i.e., high rise office, class A office, or LEED certified)
Company cities (i.e., Lansing, Muncie, or Dayton), including companies with headquarters in a specific city
Company size by number of contacts (employees) and number of properties
This is called smart targeting, which, within seconds, and all our filters applied, gives us 48 developers, operators and property management firms located in our three states (Ohio, Michigan and Indiana) that have experience in office buildings.
Construction Lead Generator vs Smart Prospecting
You can still purchase lead lists, but do you want to put all your eggs in one outdated basket that your competitors are using? There are better alternatives. Smart prospecting is replacing purchased lead lists for many reasons:
Staleness of data: Lead lists can quickly become outdated as contact information ages or changes. Purchased lists are less effective over time, making them irrelevant and inaccurate.
Limited quality control: Purchased lists may lack quality control, containing inaccuracies or irrelevant contacts that do not align with the business's specific needs. This can result in wasted resources and time spent on unproductive leads.
Missed opportunities: Many lead collection methods rely on opt-ins, where individuals must actively engage with the platform or respond to inquiries to be added to the list. This approach may overlook potential leads who did not complete the necessary actions.
Lack of personalization: Generic lead lists often lack personalization or customization to cater to a business's unique requirements or niche market. This absence of tailored data can hinder effective targeting and engagement strategies.
Limited insights: Purchased lists may not offer comprehensive insights into lead qualification criteria or the methodologies used for data collection and qualification, impeding the ability to assess the list's suitability for specific business objectives.
Diminished trust building: Using purchased lists for outreach might not foster trust or credibility with potential leads.
The evolving role of data-driven prospecting tools like Biscred is changing the way construction companies are finding opportunities, making lead generation easier and much more efficient for construction firms to grow. To learn more about personalized outreach and how such tools enhance relationship-building over cold calling: Click here for our in-depth guide to finding better CRE leads.
Ready to Get Started?
Biscred can complement your existing contractor lead generation services by providing enhanced data for your CRM. Additionally, our application provides access to unprecedented niche information.
Ready to give it a try? Contact us to schedule a demo.
Boost your construction job leads in 3 steps
First, identify your target market: List all the factors that matter to your construction firm, such as location, project size, project sector (warehouse, industrial, retail, healthcare for example), project type (new construction or renovation), as well as must-haves and must-not-haves. For the latter — must not haves — you might think about things like LEED certification, years of experience, or company size.
Second, create inbound lead generation channels, which are the cornerstone of attracting potential leads to your business. Learn more about inbound vs. outbound leads to harness the power of attraction (it doesn’t just apply to romantic relationships!). Create informative blog posts, case studies and white papers that address CRE development challenges. Optimize your website for search engines, ensuring it becomes a go-to resource for industry-related queries. Embrace content that educates, engages, and magnetizes potential CRE developers toward your expertise.
Third, use outbound lead nurturing channels to complement inbound efforts, focusing on personalized communication to cultivate relationships with identified prospects and leads. Tactics include targeted email campaigns, direct calls, and personalized messages tailored to resonate with CRE developers’ interests. Showcase your expertise and commitment to their needs, offering value-driven content and solutions. Develop a systematic approach to engage and nurture leads, ensuring consistent follow-ups to build trust and rapport.
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