Organic Lead Generation for Commercial Real Estate

Organic leads are leads that you’ve generated without having to pay for advertising or other marketing. These can be found through social media, email, or your optimized website. These leads will be a lower cost because you “own” the media that you’re using to generate the lead. Advertising, for example, is paid media. 

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A lead can be thought of as a prospective customer or client, which means a business opportunity for your business. As you churn existing customers, your business needs to be generating new leads to maintain profitability. In this case, a paid lead can sometimes be worth the cost of paying for an advertising campaign if they’ll be worth more to your business down the road. 

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But you should still make an effort to generate leads more organically!

 

Common Problems CRE Companies Face Finding Leads

 

1. Unable to identify my "target audience"

Our ebook walks you through the process of understanding your audience and how you can meet their specific needs. We start with figuring out what challenges your leads have and then using this to inform the solution that you present in your lead generation material. 

 

2. Don't know where to connect with my target audience

Identifying your audience only goes so far, as you still have to think about how you plan to reach out and connect with the audience you want to target. We offer tips on events that you can attend and how to generate leads from them. We’ll also explain a bit more about how to position your business as a thought leader that your target audience may want to reach out to. 

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3. LinkedIn outreach hasn't worked in the past

Social media is powerful but also very noisy. Our ebook describes the process of filtering out irrelevant leads and narrowing your search to the businesses and key decision-makers most likely to convert to customers. LinkedIn can be an excellent resource for generating leads at little to no cost, but it does require optimization to work. 

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4. Don't know how to capture visitors' info when they're on my website

Website visitors can often be excellent organic leads, as they’re actively showing an interest in your business. But you still need to incentivize them to give you their contact information. We’ll explain some of the media that you can create and methods to use to encourage visitors to convert to leads. 

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5. Can’t identify CRE contacts

While we’ve talked broadly about organic lead generation, our ebook also answers questions about specifically identifying CRE contacts and leads. We have unique insight into the categorizations of CRE leads and how you can identify ideal target leads to help grow your business.