Future of Commercial Real Estate: Growth Strategies for 2025 and Beyond
As you formulate your growth strategy in the CRE space, you have to account for the wide range of options that buyers have for who they do business with. Buyers will only engage with a business that meets their specific needs and fully understands their business. Meeting this expectation requires data. Smarter data drives your marketing for higher quality leads that your business is perfectly suited to do business with.
Your growth strategy begins with Biscred’s free ebook “The Future of CRE Lead Generation.” This guide will show you how you can leverage advanced data.
Your lead generation goals will drive the types of data that you need to gather. Once you understand what data you need to collect, you can leverage Biscred's CRE databases to supply the mass data, tailoring it to your needs.
From there, it’s about using data analytics so you can prioritize the highest-value prospects. This process is sometimes called lead scoring and can be based on whatever metrics are most relevant to your lead generation goals.
This ebook will teach you how to begin the lead prioritization process and give you some examples of CRE-specific data points you may want to account for.
Turn Data to Customer Pipeline
The customer pipeline is founded on signals and indicators that your firm has identified as opportunities. These are called account-based signals, and this ebook will help you identify CRE-specific signals that serve as a framework for you to identify high-intent accounts.
A high-intent account is a potential customer likely to convert. The outreach to this customer has to be personalized to the data criteria that made them a high-intent account. The good news is that this process can be automated.
However, you do have to consistently measure your lead generation strategy by tracking KPIs and refining the framework that you use to identify high-intent accounts.
Personalize and Automate Marketing Messages
Outreach to high-intent accounts involves a marketing automation platform to handle contacting and nurturing potentially hundreds of leads.
In that section, we recommend email marketing tactics using modern digital tools like AI. We recommend AI because it achieves a level of personalization that wouldn’t previously be feasible at scale. The key to a good AI tool is an effective prompt, and we give examples of specific AI-assisted tools that you can use in your marketing messaging.
Use Data to Generate Leads
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