Continuing our series of guides to outbound marketing, this post focuses on preventing email spoofing and spam with SPF (no, not...

A central part of outbound sales development growth takes place through email communications. It's one of the foundations that Biscred's...

Goals are set, budgets are approved and now all that is left is to close deals. But what do you do if your conversion rate is lower than...

LinkedIn has emerged as an incredibly powerful tool for B2B. It reaches over 950 million professionals ¹  and has a set of ad tools that...

What is a marketing tech stack? Simply put, it's a collection of tech tools that help marketing teams do their jobs. Marketing teams are...

Building and maintaining solid relationships between firms is nothing new. As long as humans have walked the earth, bartering, and...

In 2023, sales reps on average spend only 28% of their time selling, according to Salesforce. Furthermore, according to CSO Insights,...

You'd be hard-pressed to find anybody who truly enjoys cold calling in commercial real estate (or any industry, really). Salespeople...

If it seems like there is no end to the buzzwords and trends surrounding marketing, you’re not wrong. When it comes to demand generation,...

We continue to explore ways to use conversational AI and language learning models like ChatGPT. In this article, we explore: Tips for...

Key performance indicators (KPIs) are measurable values that help companies understand how well they are performing toward business...

Commercial real estate firms and their business partners can leverage the power of various AI tools to enhance their sales pitches and...